CLIENT: Achillea
YEAR: 2024.
SERVICE: Product photography, Brand photography

Project Story

Achillea is a project that combines nature, creativity and an interesting love story. Behind this natural cosmetics for beard care are two partners – in life and in business. Their vision was simple: to create beard products that are natural, high quality and made with a lot of care.

The husband, logically, was the first model. Who better to try and present something for a beard than someone who is proud of theirs? Their collaboration also inspired me as a photographer – capturing the combination of details, natural ingredients and real connection between people is always a special experience.

When I shoot for Achillea, my focus is on naturalness. The photo shoot was organized in their laboratory and office – a combination of creative chaos and scientific precision. The laboratory was full of vials, vegetable oils and raw ingredients, and the air smelled of rosemary, cypress and lavender. It was interesting to see how each product is created from scratch, and filming in such an environment gave everything an extra authentic touch.

This project is not just cosmetics, but a story about the effort and love invested in creating something that nurtures both personality and natural appearance. Working with them inspired me so much, and the time flew by – maybe because when you’re behind the camera, you can easily feel how much they love what they do.

Achillea is a natural and honest brand, created for men who appreciate good care – and real, authentic stories behind the products.